Purpose:

Process Over Prize (POP) is a Veteran owned brand, committed to focusing on the importance of the process; the routine that makes you better, not the prize that you receive at the end. Our goal is to help every individual, beginner through expert, who seeks knowledge to not only attain, but surpass their training goals.

Through our long term commitment to the PROCESS OVER the PRIZE, POP will be known as a brand that promotes positive lifestyles through the physical and mental conditioning of each individual.